With the goal of trying to understand which activities dedicate the free time and when we usually make use of them, Creafutur, through a study carried out to different people in different countries, has planned four trends of future for leisure. The first great trend that has been detected is the importance of the Internet and social networks as an essential element to share their leisure time. According to the study, by 2013, all persons under the age of 40 will have a profile in any social network. By what refers to social networks, they will also experience noticeable changes in the next 5 years. According to the study by Creafutur, leisure of has become an addiction that people not do without. Therefore mobility has acquired a leading role over the past years. An important segment of consumers valued contents of leisure to look through your mobile phone or any other device that allows you to be able to eat this type of content on any site. In contrast, in opposition to this option, there is also an important segment of society that prefers the moments of leisure liabilities, like for example, watching television.
The industry must strive to find solutions that benefit both options, although it seems that nowadays, its efforts are focused in the first group. Are going to impose short formats and the low cost another great trend that been detected from Creafutur is ranging to impose short formats and low cost. According to the study, the main content purchase model will be through subscribing to the libraries of leisure. The contents will bid, mostly in short format and the leisure industry will not be able to significantly reduce piracy. The last great tendency of face to the future leisure is the convergence between content and devices.
In the future, the content must be accessible from any device. In addition, content and advertising will begin to blur without knowing the consumer, for certain, what type of content is consuming. The role of brands in Spain, 46% of the population accesses the Internet every day. This medium has been the only that has grown in market share over the last few years, so it represents a great attraction for advertising brands. During 2008, Internet has represented 8.6% of advertising investment. Only 5 economic sectors invest more than that share in Internet advertising, which include tourism, telecommunications and motor racing. Therefore, the marks have been that they have to include short content and interest to the public, so the advertising model that will work over the next years will be the integration.