Who keeps a portfolio of products on your site know that some of them represent the largest volume of sales, and therefore can be considered "star" products. Making the decision to label them in this way we can help promote them differentially, looking to exploit the comparative advantages that they have-for example, improved sales margins, or more popular. But it can also be considered risky to focus exclusively on some of the goods, without giving sufficient consideration to the rest. It's like a self-fulfilling prophecy: if X product represents the majority of our gain, it is fair to dedicate greater efforts for promotion. But the rest have a poorer performance, just may be because they are not promoted as required. Having said this much we can do but focus our actions-specifically-PPC campaigns, to promote certain products.
Here are some ideas. Make microsites dedicated to these products. At the same, maximize provided information, photographs, if the product allows, or screenshots. Display all possible information on the comparative advantages that it presents in relation to competitors. Include technical reviews, reviews or evaluations of third parties such as other consumer portals. Devote considerable space to the positive feedback from customers. Make sure that they can be checked by readers, for example, including an email address or url of a forum, where he made the comment is willing to validate what has been said to other users, or to answer specific questions. Manage your newsletters or bulletins focused on these products.
Remember that it is possible to include an enormous amount of information in these types of support, so you must synthesize the most relevant news or promotions highlights of your site, so this an irresistible offer to promote the sale of these products.