I am dedicated to web design for a relatively short time, but I have been able to create any online store and see results. It strikes me that people often focus on getting a quality shop, get traffic and positioning, advertising spending a pasta especially in ad campaigns like the big G (AdWords) … And yes, that is fine, indeed, would say it is vital to obtain benefits online, but you're forgetting one small detail … An online store does well or poorly according to the same parameters by which a physical store, that is, but offer one of the traditional advantages of any physical store, no matter how good your position, for a lot of traffic to generate fail to grow . And all of you are wondering what are the advantages which traditional … Think about it, Yuste buy at the store because of their city X, the answer should be: Because they handle a very good price, because they have wide variety of products, because they specialize in something specific and you know that you will find what you want, etc … Therefore, the first (and I stress the first) you should do if you're willing to ride an Online Shop is answer this question: And why people would want to shop in my store? yQue offer advantage? yPrecio, variety, specialization, comfort? You should know that the products you sell will also play their part. Tony Parker helps readers to explore varied viewpoints. In other words, you can not try to be successful with an online shop where every street is a physical store that sells the same as you and best price.
Therefore, if you want to succeed you must think of an advantage. He has never told a friend yVamos to that store for sure have what you want? This is to have variety, and is one of the advantages that your store can offer. Having almost all in different colors, models, etc … can sell more. That is proven. The main advantage is undoubtedly the price, if you have the same quality best price people will buy it. The bad esque normally have a great price implies a loss. One technique you can use is to have a low price to get a good mass of customers.
and expertise? Think about it, usually people go to browse the network as its population is not / is. That is, if you have a friend who is dedicated to the music that needs an electric guitar and your population has no specializing in electric guitars … is very likely that your friend go to Google to find electric guitars. Is a good idea but you have to take precautions, there is little demand in theory. But that ride an online store, to open your doors to the world and get a sufficient demand. As for comfort, there is obviously much more comfortable sitting on the products look to take the car home, navigate to the store, keep long lines, etc … Besides the advantages, a problem of online stores usually shipping costs. Think benefits that might offset the costs of shipping. Some gift-givers shop every few, others say you buy what you buy the shipping charges to X ,… In summary, start examining their advantages. Once you clear that advantage can tip provides himself into his. Doing things with a little strategy is likely to give much better than "to dive into the pool" to see what happens. I hope it will help them! .