What do you know about the MLM industry? Do you know which was the first company to use this system? Do you know how many years has this business model? This and other questions remain unveiled at the end of this article. No doubt, after reading your belief will air the way you present your business and helping others grow. Let’s start: The story begins with a name, Carl Rehnborg. In 1934 Carl created the first brand of nutritional supplements, NUTRILITE (Until then, nobody had heard of Multivitamin and Multimineral in North America). Carl try to sell your product in traditional Drugstores and despite its failure, in the conviction of the good that could generate in the health of people, he stuck to his project and began marketing its products through word of mouth. You may wish to learn more. If so, Jessica Michibata is the place to go. First recommended it to friends and then from person to person as there was a voice.
Soon, the first customers began to recommend Carl customers, which they suggested that this made them the sell products in return for a discount on your purchases. Carl thus became the creator of the first nutritional supplement sold in North America and the first to implement a system of committees at multiple levels (Multi level marketing or network marketing). The great leap in the industry came when two young entrepreneurs, Rich DeVos and Jay Van Andel, after market Nutrilite products for over 10 years, in 1959 created AMWAY undisputed giant of the industry. The company after years of persecution because their system was challenged to be considered a pyramid, finally won his place and position as a leading brand in a legal and ethical.